Regionteatern i Blekinge/Kronoberg
Web design / User experience / Web development
As an outcome of Blekinge/Kronoberg regional theater’s new effort to reach their younger audience, we created a new digital platform called Regionteatern Unga. The website is a new and innovative way of working with engagement in their field.
Before the initiative, the theater had limited, if at all existing, communication with the target group. The regular website was mainly targeted towards other types of visitors. When designing the new site, we did it specifically for their productions in schools. The goal was so invoke a encouraging and playful environment that could extend the experience of the audience. We had of course also keep our selfs inside the graphical identity of the theater, making somewhat resemblance the the old site.
The result was an atmospheric website filled with interactive games and the ability to establish a continuous communication with the audience long after the specific show.